Helping co-founders develop tech and product strategies to bring proximity based messaging to market on iOS, Android and web applications.
LifeTagger
Head of Product
As Head of Product at LifeTagger, I played a pivotal role in shaping the foundation of the startup, driving the vision, strategy, and execution of its GPS and proximity-based messaging platform across mobile and desktop. I defined and prioritized the product roadmap, ensuring alignment with business goals while enhancing the user experience for both consumers and enterprise clients. By mapping out the customer journey, I helped transform LifeTagger into a real-time marketplace for proximity-based messaging, enabling users to share content seamlessly based on their location and context.
Beyond product development, I established a customer advisory board and led user testing initiatives to validate and refine new features, ensuring the platform met market needs. I also spearheaded global onboarding efforts for new customers and partners, fostering adoption and engagement. Through data-driven decision-making and analytics, I identified key growth opportunities, optimizing platform performance and scalability. My contributions helped lay the groundwork for LifeTagger’s success, driving innovation and positioning the startup for long-term growth.
- Product Discovery
- User Experience Design ‘
- UX Research
- Customer Validation
- Design Thinking
- Mobile Development
- Marketing & Communication
- Go To Market Positioning
- Customer Success
- Customer Experience
- UX Research
- Customer Validation
- Proof of Concept
- Design & Development
Content Creators Can Deliver Content by Proximity
LifeTagger empowers content creators to deliver a unique VIP experience beyond traditional mobile engagement. It enables creators to stand out in a crowded marketplace by offering exclusive behind-the-scenes content, production insights, show notes, and special sponsor offers, enhancing audience connection and value.
Allowing B2C through Marketplace Channels
LifeTagger’s dashboard simplifies audience engagement, helping businesses connect with their target market effortlessly. With our marketing and social technology, business owners can deliver the best content—whether photos, promotions, or general information—through a real-time marketplace, enhancing reach and impact.
Create Unique Content
Tag anything—from a simple reminder to pick up milk to sharing a hidden gem in your city. Attach images, videos, or audio and share them with friends, favorites, or even your fan base. Whether it’s a winery in Napa or a graffiti mural in Philadelphia, LifeTagger lets you control your content, location, and audience.
- Profiled market trends and user needs through research, UX interviews, and data analysis to uncover insights, identify opportunities, and inform business requirements, driving product roadmap development at LifeTagger.
- Established and led go-to-market strategies and cross-functional rollouts to drive strong market adoption. Partnered with marketing, sales, support, and agile teams, leveraging internal and external feedback to refine product positioning and enhance user engagement.
- Worked with cross-functional teams to establish processes for implementing and maintaining websites and web applications while training teams on web standards and best practices to maximize collaboration resources.
- Served as UX/UI lead in designing digital and print materials for sales, networking, conferences, and industry events, ensuring enterprise-level branding and market alignment.
- Conducted market analysis and user interviews, collecting qualitative and quantitative customer data to assess solution viability, identify customer challenges, and ensure market alignment.
- Facilitated design thinking and user experience workshops, sprint planning, and roadmap development for teams of all sizes, driving strategy and aligning Scrum/Kanban teams within an agile development framework.
-
Collaborated with cross-functional teams to develop initiatives, epics, and user stories, driving execution while designing UX and prototyping UI for new and existing products.
- Led initial project discovery sessions with clients and internal teams to define business goals, technical requirements, and project scope. Worked closely to determine the optimal technology stack, identify user personas, map customer journeys, and outline key feature sets to ensure alignment with business objectives and user needs.
-
Designed and presented wireframes and prototypes to founders and stakeholders, aligning business requirements with an intuitive user experience tailored to target demographics.
At LifeTagger, I leveraged my multidisciplinary skills to take on multiple roles across both the mobile and desktop apps. I played a key role in enhancing user experiences by contributing to UX design, development, and workflow optimization. I intuitively crafted design elements, streamlined workflows, and mapped out seamless customer journeys across web and mobile platforms to improve engagement and usability.
Learn More About Company