Helping co-founders develop tech and product strategies to bring proximity based messaging to market on iOS, Android and web applications.
LifeTagger
Head of Product
LifeTagger is a messaging platform that allows you to share content based on your proximity to any person, place, thing, or idea.
At LifeTagger, I served as Head of Product defining and prioritizing the roadmap for the GPS, proximity based mobile and desktop application for users and consumers. I defined the customer journey for the client’s messaging platform, creating a real-time marketplace and proximity-based messaging platform.
Additionally, I curated a customer advisory board and user testing to vet new features. Onboarding new customers and partners globally, while measuring analytics platforms to drive further growth.
- Product Discovery
- User Experience Design ‘
- UX Research
- Customer Validation
- Design Thinking
- Mobile Development
- Marketing & Communication
- Go To Market Positioning
- Customer Success
- Customer Experience
- UX Research
- Customer Validation
- Proof of Concept
- Design & Development
Content Creators Can Deliver Content by Proximity
LifeTagger is a solution for content creators that want to give their audience a VIP experience not currently available on your phone or mobile device. Content creators can stand out from competitors in an increasingly (saturated/crowded/growing) marketplace by offering behind the scenes content, production and show notes, specific offers from sponsors, etc.
Allowing B2C through Marketplace Channels
LifeTagger’s dashboard makes it easier for your business to connect and engage with your intended audience. Using this marketing and social technology, business owners can get the best content to consumers using our real-time marketplace offers for photos, promos, or distributing general information.
Create Unique Content
Tag anything from a reminder to pick up milk to sharing a cool local attraction. Tag images, video and audio and share with favorites, or perhaps even your fan base. Start by tagging a winery in Napa, CA, sharing graffiti murals in Philadelphia. Your choice, your content and location.
- Profiled market and user needs to conduct and provide insights from market research, user experience interviews and feedback, innovative opportunities and mining of internal customer data in order to determine business requirements and product roadmap development.
- Established and lead go-to-market plans and cross-sectional rollouts to orchestrate high market adoption, working closely with marketing, sales, support and agile teams to leverage internal and external feedback data.
- Worked with cross-functional teams to establish processes for implementation and ongoing maintenance of websites and web applications, training teams on web standards and best practices to utilize collaboration resources.
- Served as UX/UI lead for creation of digital and print materials for sales, networking, conferences and industry events to ensure enterprise level branding and market alignment.
- Conducted market analysis and user interviews, gathering frequent qualitative and quantitative customer data to ensure viability of solution, understand customer challenges and ensure market alignment.
- Facilitated a variety of design thinking, user experience workshops, sprint and roadmap planning for small to large teams in order to define and drive strategy, aligning scrum/kanban teams in an agile development methodology.
- Worked with cross-functional teams to initiate and develop initiatives, epics, features with stakeholders and collaborate with development teams to develop user stories in order to drive execution; frequently developing UX designs and UI prototypes for new and existing products, features and platforms.
- Lead initial project discoveries with clients and team to define goals and requirements in order to determine technology stack, personas, customer journey and feature sets.
- Communicated development challenges and solutions to stakeholders assessing risks and dependencies throughout the software development lifecycle.
- Prepared and presented wireframes and prototypes to executives to ensure business requirements were met while delivering an intuitive user experience based on targeted demographics.
LifeTagger allows you to be more productive and to start creating memories. Using my multi-disciplinary skills, I served multiple roles within Lifetagger mobile app and the desktop app. This included jumping in to curate and create better user experiences from UX to development. I intuitively created design, workflow and customer journey throughout both web and mobile platforms.
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