I help companies and startups organize into agile teams and develop best in class, customer-approved web and mobile apps.
Brittany's Resume
Professional Experience
- Resume
- Certifications
- Publications
Senior Product Manager, Android, iOS, Web
LBG Media Consulting, Contract
November 2024 - Present
- Led the "Manage Care" track for Optum's Fortune 5 iOS and Android healthcare app launch, working cross-functionally to enhance patient and provider accessibility while reducing time to care. Managed end-to-end product development, ensuring seamless feature integration that improved care coordination and streamlined the healthcare experience for millions of users.
- Defined comprehensive mobile success metrics and developed a go-to-market strategy to position the application as a market-leading healthcare tool, establishing KPIs that tracked user engagement, care delivery efficiency, and patient satisfaction. Collaborated with marketing, product, and clinical teams to ensure alignment on strategic objectives and market penetration.
- Collaborated on developing scalable 0-1 mobile solutions that improved user experience and care delivery across iOS and Android platforms, incorporating innovative features and design principles that enhanced patient self-service capabilities and provider workflows. Delivered prototypes and drove beta development that transformed how patients access and manage healthcare through intuitive mobile interfaces.
Senior Advisor Product Owner, Mobile Apps
Evernorth Health Sources, Cigna
April 2023 - November 2024
- Architected and delivered clinically approved, context-aware healthcare mobile and web applications within Evernorth's Future of Care accelerator, integrating seamlessly with Cigna, MDLive, VillageMD, Epic, and other CDO and EHR/EMR systems. Launched the pilot iteration of the "See a Doctor" pillar aligned with organizational roadmap, objectives, and KPIs, followed by the Evernorth Behavioral Health pillar.
- Provided strategic thought partnership to the Chief of Staff and Product Leadership, driving transformation of the Future of Care accelerator. Led cross-functional matrixed teams through the complete product lifecycle—from problem definition and human-centered mobile design through development, QA, and go-to-market execution of features, microservices, and API integrations.
- Modernized the development stack and user experience for 27 million mobile consumers across Google Play and iOS platforms. Spearheaded collaboration across product, design, engineering, and clinical teams to build modular micro-UIs and microservices that simplified core components while elevating the overall experience.
- Orchestrated Google Play and iOS App Store submission strategy, release management, and stakeholder communications for Evernorth's mobile-first ecosystem, ensuring seamless deployment and adoption while maintaining HIPAA compliance and healthcare data security standards.
Senior Mobile Product Manager, Mobile Apps & SDK
SugarCRM
2019 - 2021
- Orchestrated the complete revamp of lean CRM mobile applications across Google Play and iOS platforms. Led a global team of 15 engineers delivering two mobile applications through agile SDLC with monthly release cycles. Managed SDK, API integration, and marketplace partnerships for 500+ vendors, increasing app scalability by 40%.
- Formulated strategic themes for the product portfolio and mobile value streams based on market research and partner collaboration. Assessed integration viability and build-versus-buy decisions while analyzing market trends and performance drivers to identify new products and growth opportunities that aligned with business objectives.
- Presented bi-monthly to executive leadership, showcasing product line strategy, roadmap evolution, KPIs, and analytics to guide product direction and prioritization. Defined comprehensive go-to-market processes, instrumentation strategy, and documentation frameworks for marketing, sales, technology, and analytical stakeholders.
- Championed lean startup methodologies, gathering continuous qualitative and quantitative customer data to validate solutions, understand customer challenges, and ensure market alignment. Evangelized mobile platforms and SDK through strategic participation in trade shows, product demos, customer meetings, and industry conferences.
- Implemented feature flag management and A/B testing frameworks to accelerate experimentation and reduce deployment risk across mobile applications.
Senior Product Manager, Agile Central, Flowdock, Catchfly
CA Technologies
2016 - 2019
- Product manager for three applications: Agile Central (web), Flowdock (web and mobile), and a new accelerator, Catchfly (web and mobile). Assessed, identified, and prioritized the most viable options for new product initiatives using RICE prioritization framework and OKR alignment. Promoted, tested, and released iterative development cycles, managing two front-end development teams. Ensured customer approval for feature deployment and cross-segmentation rollout in eight languages worldwide.
- Facilitated design thinking sessions and Jobs-to-be-Done workshops to gain deeper customer insights, improve analytics, and proactively identify and solve pain points. Brought engineers and customers together in SAFe ceremonies, planning, and brainstorming sessions, increasing engagement and empathy with users.
- Redesigned and implemented a new cross-sectional go-to-market process for feature deployment and adoption, improving internal and external stakeholder communication. Integrated product analytics tools to measure feature adoption and user engagement.
- Worked collaboratively with UX to conduct customer A/B testing interviews, customer labs, usability testing, and customer feedback interviews, leveraging data-driven insights to inform product decisions.
Offering/Product Manager, Commerce Innovation Team & Cloud
Commerce Innovation Team & Cloud, IBM
2014 - 2016
- Consulted with Offering Managers across IBM Commerce e-Commerce, B2B, and Cognitive teams to quantify market opportunities, analyze portfolios, and define innovative products using Design Thinking and agile methodologies. Coached executives on business model development, strategic planning, and go-to-market strategy while training teams on new product development and the deprecation of legacy offerings.
- Developed MVP proposals leveraging Watson and cognitive learning to test real-time personalization features and recommendation engines for Fortune 500 clients. Facilitated design thinking and agile transformation workshops, creating empathy maps, personas, and customer journey mappings to identify pain points and align cross-functional teams to customer value through prototyping and participatory design methods.
- Spearheaded IBM's first enterprise-wide agile offering management "playbook," providing portfolio management with digitized guidance, resources, and design thinking assessments that standardized product development practices across the organization.
- Co-led IBM Commerce's Sponsor User program, creating a digital platform connecting all IBM offerings with sponsor users for product feedback and validation. Grew user base from 25 to 75 participants, establishing a scalable feedback framework for continuous discovery and user research.
Education
Elon University
Master of Arts in Interactive Media
Software Development Focus
Graduated: May 2011
UNC Wilmington
Bachelors of Arts in English
Minor in Journalism & Leadership Studies
Graduated: December 2009
Certifications
SAFe 4 Agilist (SA)Offering Product Owner
Offering Management Certification
Professional Writing Certification
Strengths
- Lean-Agile Product Management
- Lean Product Management
- Development Management
- Change Management
- Customer Support
- Marketing and Branding
- Cross-functional Team Leadership
- Analytics
- Competitive Analysis
- User Experience Design
- User Interface Design
- Wireframing/Prototyping
- Full Stack Web Development
- Mobile App Development
- Usability Testing
- Product Strategy
- Digital Strategy
Volunteer
INTech
(Youth Enrichment Series)
INTech Scholars participate in a 5-day experience where they learn how to build websites. They are placed in teams in which they choose a social issue to focus on for their final product. In addition, Scholars network with women in the industry and participate in company tours.
Speaker YESICAN
(Youth Enrichment Series)
A 501(c)(3) non-profit organization, Youth Enrichment Series, Inc. is a faith-based, pre-college enrichment program for students in grades 3-12 and their families currently headquartered in Graham, NC.
Publications
Job Search Tips for a Jobless Recovery, McGill: A Virtual Tour, Brigham Young: A Virtual Tour, Admissions Tips from UC Irvine, Admissions Q&A: Minnesota, Yale: Admissions Q&A
All articles listed written for Bloomberg BusinessWeek