Leading product strategy and front-end development for LifeTagger's context-aware messaging platform — building proximity-based experiences across iOS, Android, and web that connect businesses with customers in real-time.
LifeTagger
Head of Product
As Head of Product at LifeTagger, I joined the founding team to build a proximity-based messaging platform from the ground up—transforming the vision of location-aware content delivery into a market-ready product serving multiple industries.
I defined LifeTagger’s product strategy and roadmap while taking hands-on responsibility for front-end development across iOS, Android, and web platforms. I established the platform as a real-time marketplace where businesses could deliver personalized content based on GPS proximity and context, then built the user interfaces that made this vision tangible. I mapped customer journeys for both B2C creators and B2B enterprise clients, designed the UX, and implemented the front-end code—working with HTML, CSS, JavaScript, and responsive frameworks to create seamless experiences across devices.
Beyond product and development, I led customer validation through our advisory board, designed wireframes and prototypes, facilitated design thinking workshops, conducted discovery sessions with early customers, and created go-to-market strategies. I established processes for implementing and maintaining web applications, trained teams on web standards and best practices, and ensured the front-end codebase supported LifeTagger’s positioning across conference, retail, hospitality, and property management verticals. Through market analysis, user testing, and iterative development, I built a platform that balanced technical excellence with user experience and business objectives.
- Context-Aware Platform Design
- Front-End Development (HTML/CSS/JavaScript)
- Proximity-Based Messaging Strategy
- GPS/Location Technology
- Responsive Web Design
- Multi-Platform Development (iOS/Android/Web)
- 0-to-1 Startup Product Development
- Mobile-First Development
- Wireframing & Prototyping
- Design Thinking Facilitation
- User Journey Mapping
- Web Standards & Best Practices
- Customer Advisory Board Leadership
- Agile/Scrum Product Management
Context-Aware Platform for Content Creators and VIP Experiences
Built LifeTagger’s core value proposition enabling content creators to deliver unique VIP experiences through proximity-based messaging. Designed and developed features allowing creators to share exclusive behind-the-scenes content, production insights, show notes, and sponsor offers that activate based on user location and context. Implemented front-end interfaces using responsive web design that worked seamlessly across iOS, Android, and desktop platforms. Mapped customer journeys and coded the user experiences that differentiated LifeTagger in a crowded marketplace, giving creators tools to stand out by offering location-triggered content that enhanced audience connection.
B2B Marketplace Dashboard for Real-Time Business Engagement
Developed LifeTagger’s B2B dashboard from product concept through front-end implementation, simplifying how businesses connect with target audiences through proximity marketing. Created product strategy and built the user interface enabling property managers, retailers, restaurants, hotels, and event organizers to deliver photos, promotions, and information through a real-time marketplace. Developed responsive front-end code with HTML, CSS, and JavaScript that made complex location-based targeting accessible to non-technical users, establishing LifeTagger as a context-driven engagement platform across multiple industries.
User-Controlled Content Tagging Across Web and Mobile Platforms
Architected and developed LifeTagger’s flexible content creation system allowing users to “tag” anything from personal reminders to commercial content with location-based triggers. Designed UX and implemented front-end functionality enabling attachment of images, videos, or audio to specific locations with granular audience controls. Built responsive interfaces that worked seamlessly across mobile and desktop platforms, creating the technical foundation that served both consumer use cases (personal location memories) and commercial applications (business proximity marketing) within a single codebase.
- Led Product Strategy and Front-End Development – Served as Head of Product while managing front-end development across iOS, Android, and web platforms, building LifeTagger’s context-aware messaging platform from concept to market launch.
- Built Multi-Platform Front-End Experiences – Developed responsive user interfaces using HTML, CSS, JavaScript, and mobile frameworks that delivered seamless experiences across devices and platforms.
- Transformed LifeTagger into Real-Time Proximity Marketplace – Defined product vision and implemented the front-end architecture enabling businesses and creators to deliver personalized content based on location, timing, and user proximity.
- Established Processes for Web Application Development and Maintenance – Created workflows for implementing and maintaining websites and web applications while training teams on web standards and best practices to maximize collaboration and code quality.
- Developed Responsive Web Design Across Platforms – Built mobile-first, responsive interfaces ensuring optimal user experience whether accessing LifeTagger through iOS apps, Android apps, or web browsers.
- Collaborated on UX Design and Front-End Prototyping – Designed wireframes and coded functional prototypes for founders and stakeholders, rapidly iterating on user interfaces based on feedback and testing.
- Established Customer Advisory Board – Created structured feedback mechanism connecting early adopters with product development, validating both product strategy and technical implementation before launch.
- Led User Testing and Research Initiatives – Conducted market analysis, UX interviews, and user testing to collect data that informed both product decisions and front-end design choices.
- Mapped Customer Journeys and Coded User Flows – Designed distinct user experiences for content creators, consumers, and enterprise clients, then implemented the front-end code that brought these journeys to life.
- Served as UX/UI Lead for Platform and Marketing Materials – Led design and development of digital materials while ensuring enterprise-level branding across LifeTagger’s web presence and marketing touchpoints.
- Led Technical Discovery Sessions with Co-Founders – Conducted initial project discovery defining business goals, determined optimal technology stack, and made architectural decisions for front-end development approach.
- Established Go-to-Market Strategies and Global Onboarding – Drove market adoption through strategic positioning while ensuring the technical platform could support diverse industries and geographic markets.
At LifeTagger, I built the product foundation for a context-aware platform that revolutionized proximity-based messaging—serving as both Head of Product and Front-End Development Lead. I leveraged multidisciplinary skills spanning product strategy, hands-on front-end coding with HTML, CSS, and JavaScript, UX/UI design, and go-to-market execution. I mapped customer journeys and implemented the responsive web interfaces across mobile and desktop platforms, established the customer advisory board, designed wireframes and coded functional prototypes, and led technical discovery sessions that defined LifeTagger's architecture. By combining strategic vision with hands-on development work, I positioned LifeTagger to deliver real-time, location-driven engagement that makes every business-customer interaction count.
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