Managing product strategy for CA Technologies' Agile Central, Flowdock, and Catchfly platforms—leading cross-functional teams to deliver customer-validated features across web, iOS, and Android in eight languages.
CA Technologies
Senior Product Manager, Agile Central
CA Technologies needed to evolve three distinct productivity platforms—Agile Central (Rally), Flowdock for team collaboration, and Catchfly, a new productivity accelerator—while serving global customers across web, iOS, and Android platforms in eight languages.
As Senior Product Manager, I led product strategy and development across all three platforms, managing a team of eight developers and coordinating front-end and back-end work that required seamless API integration and cross-platform functionality. I championed customer-centric product development by bringing users directly into big room planning sessions, employing design thinking workshops and Jobs-to-be-Done frameworks to uncover pain points and validate solutions before deployment.
I assessed and prioritized new product initiatives using agile methodologies, managed cross-segmentation rollouts that enabled iterative releases with rollback capabilities, and presented portfolio metrics, roadmaps, and demos to executive stakeholders and R&D teams. Through continuous customer engagement, A/B testing, and usability labs, I ensured features were customer-approved and delivered value across diverse global markets—driving product innovation while maintaining competitive positioning in the productivity and agile management space.
- Multi-Platform Product Management
- Design Thinking Facilitation
- Jobs-to-be-Done Framework
- Team Leadership (8 Developers)
- Customer Context Labs
- Cross-Segmentation Rollouts
- Global Localization (8 Languages)
- Agile Central (Rally) Product Strategy
- Front-End & Back-End Coordination
- API Integration Management
- RICE Prioritization & OKRs
- Usability Testing & A/B Experiments
- Executive Stakeholder Presentations
- Customer Co-Creation Workshops
Customer-Driven Feature Validation
Transformed CA Technologies’ product development by integrating customers directly into planning and validation processes. Facilitated weekly big room planning sessions bringing engineers, product teams, and customers together to co-create roadmaps and validate priorities. Employed design thinking workshops and Jobs-to-be-Done frameworks to uncover pain points, conducted usability testing and A/B experiments, and gathered qualitative and quantitative feedback ensuring features were customer-approved before deployment—resulting in higher engagement and reduced development waste.
Global Cross-Segmentation Rollouts in Eight Languages
Managed the adoption and cross-segmentation rollout of new features across eight languages globally for Agile Central, Flowdock, and Catchfly platforms. Architected iterative SaaS release strategy with rollback capabilities, ensuring seamless localization and timely delivery across diverse markets. Coordinated front-end and back-end development, managed API integrations, and aligned distributed teams across the US to execute phased deployments that maximized customer satisfaction while minimizing risk.
nnovation Labs and Context-Driven Product Discovery
Co-created customer context labs to gain deep insights, improve analytics capabilities, and proactively address pain points through collaborative brainstorming with engineers and customers. Facilitated design thinking sessions that generated empathy maps, personas, and customer journey mappings, translating qualitative insights into actionable product improvements. This approach enhanced user engagement, informed strategic prioritization, and established continuous feedback loops that kept products aligned with evolving customer needs.
- Led Product Strategy Across Three Platforms – Managed product development and strategic direction for Agile Central (Rally), Flowdock, and Catchfly, building roadmaps and defining features that drove user engagement and competitive positioning in the productivity software market.
- Managed Eight-Developer Team Across Web, iOS, and Android – Led cross-functional development team delivering features across multiple platforms using agile SDLC, scrum/kanban methodologies, and iterative development cycles that ensured market viability and timely releases.
- Presented Portfolio Metrics and Roadmaps to Executives – Delivered strategic presentations to executive stakeholders and R&D teams showcasing portfolio metrics, demos, milestones, roadmaps, and dependencies, ensuring alignment on priorities and timelines.
- Pioneered Customer Integration in Big Room Planning – Brought customers directly into planning sessions to co-create roadmaps, validate priorities, and ensure features met real user needs—fostering transparency, building stronger relationships, and reducing development risk.
- Facilitated Design Thinking Workshops and Jobs-to-be-Done Sessions – Led collaborative workshops with engineers and customers to gain deeper insights, create empathy maps, develop personas, and identify pain points that informed product decisions and feature prioritization.
- Established Customer Context Labs for Continuous Discovery – Co-created context labs that improved analytics, proactively addressed pain points, and fostered higher engagement through ongoing collaborative brainstorming between engineering teams and customers.
- Managed Cross-Segmentation Rollouts in Eight Languages – Orchestrated global deployment of features across diverse markets, ensuring seamless localization, timely delivery, and customer satisfaction through iterative SaaS releases with rollback capabilities.
- Coordinated Front-End and Back-End API Integrations – Managed technical coordination between front-end development and back-end services, ensuring seamless API connectivity and cross-platform functionality across web, iOS, and Android applications.
- Employed RICE Prioritization and OKR Frameworks – Applied rigorous prioritization methodologies balancing user needs, technical feasibility, and business impact to guide product decisions and align teams on strategic objectives.
- Conducted Usability Testing and A/B Experiments – Tested customer-facing mockups, validated problems through iterative experimentation, and gathered data ensuring features solved real pain points and achieved product-market fit.
- Crafted Voice-of-Customer Requirements – Ensured all features were vetted and approved by users before deployment, incorporating continuous feedback loops that aligned product development with customer expectations and needs.
- Drove Competitive Positioning Through Market Research – Conducted ongoing competitive analysis, market research, and user interviews to maintain a competitive edge, adapt user experiences, and ensure CA Technologies’ products remained differentiated in the productivity space.
At CA Technologies, I led product innovation across three platforms—Agile Central (Rally), Flowdock, and Catchfly—before the company's acquisition by Broadcom. Managing eight developers and coordinating distributed teams across the US, I pioneered a customer-centric approach that brought users directly into planning sessions and design thinking workshops. By facilitating Jobs-to-be-Done frameworks, managing global rollouts in eight languages, and conducting continuous validation through usability testing and A/B experiments, I delivered customer-approved features that drove engagement and positioned CA's productivity suite competitively in the market.
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