Helping marketing and technology teams modernize and innovate on consumer technology products.
Credit Karma
Senior Growth Technology Product Manager
During my time with this company, I crafted go-to-market strategies and prioritized development for new and revamped features in Credit Karma’s accelerator and growth teams.Â
I supported Marketing Technology teams in digital advertising and performance management and pivot to maximize user pathways. I also enabled a development process of improving SEO/SEM core web vitals in multiple development front and back-end code bases to accommodate website traffic on unauthorized platforms.
I launched four new calculators in this role and designed user acceptance testing for 20 more calculators in six months, from ideation to execution, supporting personal loan and credit cards offers, which has generated 75% of site traffic and revenue from 500K views.
- 0-1 App Development
- A/B Testing
- Roadmap Development
- PRD Creation
- Agility Training
- Go To Market Strategy
- Product Launch
- Journey Mapping
- Process Improvement
- Mobile-first focused
- Web and Responsive
- Agile Methodologies
- Iterative rollouts
- UX Research
- Project Management
- Problem Solving
- Analytical Skills
Adapting to Agile Best Practices
I provided training to marketing and technology teams on lean agile best practices, design thinking, and process improvement to ensure a stable software development lifecycle management. This involved creating and implementing a process for production and staging environments. Additionally, I revamped the backend CMS system for marketing to better manage heavily promoted product areas.
Improved Process in App Development
Responsible for the process and app development revamp of 25+ calculators determining your estimated payments for different loan amounts, interest rates, and terms with Credit Karma’s Simple Loan, Debt Repayment, Amortization, and Home Mortgage calculators.
Multiple Product Development Verticals
I was responsible for managing and streamlining the Product Requirement Document process and handoff from the product to development teams for coding. As part of the process enhancement, we prioritized quality code, exceptional performance, instrumentation, analytics, and data reporting.
- Formulated vision, strategy and framework for 25 financial calculators on CMS website and mobile application, overseeing tracking and the release of each calculator.
- Shifted to a faster, more efficient, agile process of delivering product requirements, delivered with well- defined, prioritized roadmaps and story mapping to UX, architecture and engineering teams.
- Led SEO and Editorial teams into new market features and customer-approved software.
- Crafted go-to-market strategies for new and revamped features to support Marketing Technology teams in digital advertising and performance management.
- Enabled development process of improving SEO/SEM core web vitals in multiple development front and back-end code bases to accommodate for website traffic on unauthorized platforms.
- Launched four new calculators and designed user acceptance testing for 20 more calculators in six months, from ideation to execution, supporting personal loan and credit cards offers—generated 75% of site traffic and revenue from 500K views.
- CMS co-owner building development resources for content writers, creators and marketing teams.
Delivering product requirements in executed code with well-defined, prioritized roadmaps and story mapping to UX, architecture and engineering teams.
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