Helping marketing and technology teams modernize and innovate on consumer technology products.
Credit Karma
Senior Growth Technology Product Manager
As a Senior Growth Technology Product Manager at Credit Karma, I led the development and execution of go-to-market strategies, driving the prioritization and enhancement of features within the accelerator and growth teams. I worked closely with Marketing Technology teams to optimize digital advertising, performance management, and user pathways, ensuring that each initiative maximized user engagement and contributed to growth.
In addition, I played a key role in improving SEO/SEM core web vitals by refining both front-end and back-end codebases to better accommodate website traffic from various platforms. I successfully launched four new calculators and developed the product scope and requirements for 20 more, overseeing the entire process from ideation to execution. These tools significantly supported personal loan and credit card offers, generating 75% of the site’s traffic and revenue from 500K views.
- 0-1 App Development
- A/B Testing
- Roadmap Development
- PRD Creation
- Agility Training
- Go To Market Strategy
- Product Launch
- Journey Mapping
- Process Improvement
- Mobile-first focused
- Web and Responsive
- Agile Methodologies
- Iterative rollouts
- UX Research
- Project Management
- Problem Solving
- Analytical Skills
Adapting to Agile Best Practices
I provided training to marketing and technology teams on lean agile best practices, design thinking, and process improvement to ensure stable software development lifecycle management. This included creating and implementing a process for managing production and staging environments. Additionally, I revamped the backend CMS system for marketing to streamline the management of heavily promoted product areas.
Improved App Development Process
I improved the app development process by training marketing and technology teams on lean agile best practices, design thinking, and process improvement. I established stable workflows for production and staging environments and revamped the backend CMS to enhance marketing’s ability to manage and promote key product areas
Multiple Product Development Verticals
As a Growth Product Manager at Credit Karma, I managed multiple product development verticals, streamlining the Product Requirement Document process and ensuring seamless handoffs from product to development teams. I focused on enhancing process efficiency while prioritizing quality code, performance, instrumentation, analytics, and data reporting.
- Transitioned to a faster, agile process for delivering product requirements, providing clear, prioritized roadmaps and story mapping to UX, architecture, and engineering teams.
- Led SEO and Editorial teams in defining and implementing new market features, optimizing content strategy, and delivering customer-approved software to enhance engagement and search visibility.
- Developed and executed go-to-market strategies for new and enhanced features, enabling Marketing Technology teams to optimize digital advertising, performance tracking, and user engagement.
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Facilitated the development of SEO/SEM enhancements by improving core web vitals across multiple front-end and back-end codebases, optimizing website performance and accessibility on unauthorized platforms.
- Revamped 25+ calculators at Credit Karma, including loan, debt repayment, amortization, and mortgage tools, to calculate estimated payments across various loan amounts, interest rates, and terms.
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Co-managed WordPress CMS development, building and optimizing resources to enhance workflow efficiency for content writers, creators, and marketing teams, ensuring seamless content management and publishing.
As a Growth Technical Product Manager at Credit Karma, I led the delivery of product requirements into executed code, ensuring alignment across UX, architecture, and engineering teams. I implemented well-defined, prioritized roadmaps and story mapping to streamline development processes, enhance collaboration, and drive efficient execution. My role focused on optimizing workflows, improving technical delivery, and supporting scalable growth initiatives.
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